Weight Watchers Social Media Campaign

Weight Watchers isn't a diet, it's a lifestyle. Big Fuel was tasked with the challenge of showing Weight Watchers' unique community and lifestyle over their 4 social channels: Twitter, Facebook, Instagram and Pinterest with special attention on Facebook and Instagram. 

Weight Watchers doesn't want to be thought of as "just another diet." On Weight Watchers, you can still live your life and eat plenty, it's simply changing what you eat and the way you eat. We created content buckets to illustrate the freedom Weight Watchers brings to your life when on the program. On Weight Watchers, you don't need to feel as if you're missing out on life.

It was important for Weight Watchers' social posts to have an organic and User Generated Content feel. I worked hard to make sure the posts felt like something a friend may share with another friend as encouragement.